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Irving was a very astute businessman making the best of every opportunity afforded him.
He introduced modern methods of publicity such as window display competitions for retailers and he organised events attended by celebrities of the day.
Corrections and additions, brought to light by the most recent research, have been included in the backstamps detailed.
In 1930, the Company became known as Paragon China Limited.Current evidence suggests that 'Royal' Paragon was no longer produced after the end of 1934.In 1938 the company was similarly honoured by the new Queen, now Queen Elizabeth, The Queen Mother, and in turn, her daughter, Her Majesty The Queen granted a Warrant of Appointment in 1955.Interestingly, Royal Warrants of Appointment granted by both HM Queen Elizabeth II and HM Queen Elizabeth, The Queen Mother to Royal Albert Limited for the manufacture of Paragon Fine Bone China are still in existence.
Backstamps are essentially trade marks, the main purpose of which is to indicate the manufacturer of a piece of china.
Strict regulations govern the warrant, which allows the grantee or his company to use the legend 'By Appointment' and display the relevant Royal Coat of Arms on products.